I ran my first marathon at 13, and that passion for endurance has stayed with me ever since. Over the years, I’ve pushed myself through everything from obstacle course racing, ultra trail racing, to now competing as a Pro HYROX athlete. I now coach others to unlock the same drive, performance and resilience in themselves.

When we founded Spirit Level in 2021, the vision was simple: create a place where training feels inspiring, challenging, and fun without ever being intimidating. Spirit Level has become that home — a space where people work hard, support each other, and walk away stronger in more ways than one levelling up their life.

George Crewe - Co-founder

My passion for coaching fitness and nutrition started 20 years ago when a friend needed help to dramatically transform his body or risk losing his life. That’s how I found my purpose and for the last 10 years I have been professionally coaching. I love helping people find their version of healthy.

I have been racing Pro Hyrox since 2022, before that it was Spartan Racing and Running races.

The community at Spirit Level are a powerful, genuine and supportive collection of people and I’m so proud of what we have built.

Dannie - Co-founder